everyone can do a job if taught, why then would they not be able to do a business if taught? they most certainly could. lanetwelve makes a conscious effort to create an environment where breaking out of the box is […]
blog
KKG
It’s an ordinary bell. It hangs on a thick yellow string that’s beginning to flake. Its small, small enough that it would fit in the palm of a twelve year old. And it’s called the “KKG”. Almost every week, the […]
A CULTURE RECIPE
Like any other dish, creating a near to perfect culture takes time. Rushing into it can destroy the crucial ingredients that are mixed into it during the process. As a culture specialist I take into account that every ingredient put […]
WHAT’S THAT? A what… a d-d-degree you say?
The world that was, flashes past, university, tuitions, homework, assignments Papa’s patting you on the back and saying “just get a degree and get it over and done with so you get a job” Mama’s kissing you goodbye as she […]
THE NEW HR CODE
ten or even five years ago, one never expected to hear the answer “internet” when we asked anyone about how they landed any particular job. looking for a job almost always involved phone calls to references, hard copied cvs and […]
SNAPCHAT THE NEW KID ON THE BLOCK
when it comes to social media, there is no dearth of new developments. a new platform is popping up and attracting new users every other day. the latest social media application to gain momentum in pakistani digital world is snapchat. […]
RIGHT DIGITAL MEDIA PLANNING
guess your lunch hour is about to start and you are browsing through your facebook. just at that moment, an ad for a deal on a local fast food restaurant pops out in front of you! you would be tempted […]
PR THE DIGITAL WAY
a crisis is like a fire. it erupts suddenly, has to be extinguished with urgency and can cause extensive damage if it rages on. now imagine if a fire explodes and the emergency team reaches late or does not reach […]
LANETWELVE GAVE ME WINGS
it was a hot summer day of june 2012. i was driving to my first interview at lanetwelve with lots of expectations; expectations of a proper office, huge team and so on. having read the client portfolio on the website […]
LEAD GENERATION THE BOTTOM LINE
every business is after sales and sales is the reason businesses exist, operate and function. the sales function typically has been the realm of cold calls and mass produced sales pitches without an ounce of customization/personalization or emotions that can […]