THE NEW HR CODE

Ten years ago, you never heard "internet" as an answer to how someone found their job. Enter digital, and the HR equation changed everything. Here's how we've adapted.

When "The Internet" Wasn't an Answer

Ten years ago, maybe even five, nobody answered "how'd you find this job?" with "the internet." Job hunting meant phone calls to references, a printed CV, and an interview arranged through someone who knew someone. Then digital showed up and shook the whole HR equation loose.

What Digital Actually Disrupted

A few things changed more than most people noticed at the time:

• 01Sourcing. A vacancy used to travel as far as a classified ad or your own network. Now it reaches basically anyone, the second it's posted.
• 02Screening. A candidate's public footprint — what they write, what they've built, what they say online — often tells you more than a CV does. For better or worse.
• 03Employer brand. People research a company the same way they'd research a product, long before they ever talk to a recruiter. A weak digital presence quietly costs you candidates you never even meet.

The New HR Code

We rewrote our own hiring around this years back — building an employer brand that's honest about what the work actually involves, rather than a polished version nobody could live up to. It's given us a pipeline of people who already understand what they're walking into, well before the first interview.

Digital didn't just change how people apply for jobs. It changed what a company has to look like, in public, before the right people even consider it.