at the time when industries across pakistan were still in the process of embracing digital media, the push centered squarely towards presenting offerings and generating word of mouth. telenor pakistan wanted to be among the first few to effectively utilize digital for marketing + pr. therefore, we set out to look for a local agency which would not just share the vision but also have understanding of how to pull it all together. after a grueling process, i think lanetwelve was the only potential partner that really stood out. since then, the genre has evolved in pakistan, however, to be honest, bringing it all together, at that time, without any precedence, will make me recommend lanetwelve to anyone willing to take my two cents.