As far as innovative product and service offerings are concerned, Pak Suzuki has done a great job of introducing the concept of the Suzuki Exchange & Certified Used Cars Program. In order to make people aware of these programs Pak Suzuki Organized a Certified Used Car Gala. Not only has this helped the company in gaining a significant edge in the market but has also helped in establishing a new platform for car buyers and sellers.
The concept is relatively new in Pakistan but has still managed to attract a lot of positive attention. These events have been organized in a number of cities but let us take the latest one as an example. This was organized at the Expo Centre Karachi on the 1st of July 2012 and was another major success.
There were approximately 148 cars that were on display and the sales count at the end of the day showed that 99 cars had been sold. Customers visited the event with their families with the goal of choosing a car at this event. The event had been attended by serious buyers who were attracted by the option of 6 months to 1 year warranty on these cars offered by Pak Suzuki itself.
The Suzuki Swift has been outperforming all its competitors in the market and was a popular choice at the Gala as well. The Suzuki Liana and the Cultus were among the most popular options that were available at the Gala too.
As per the reviews that were received from event goers, it was a unique experience and more of these events should be organized. Queries started coming in from other cities as people wanted to know which city the Gala will be visiting next.
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