my experience at lanetwelve has been one of the most fulfilling experiences of my life. the six weeks spent here gave me a diverse learning experience; from watching first hand how an organization works to finding out what digital media marketing exactly is to media planning. the internship gave me the opportunity to learn so much more about the marketing field than i had previously learnt in the classroom and allowed me to apply it in real life. the work environment was equally beneficial. it encouraged me to work hard, to learn from mistakes and keep experimenting until perfection was found. the entire team at lanetwelve was like a family, helping each other out and celebrating every member’s achievements with a cake. i left lanetwelve with fond memories and a worthwhile experience that has prepared me well for my professional career. the best aspect of this internship has been that i found out that my passion for marketing is not just restrained to the classroom but its something that i want to keep doing for the rest of my life.